Our understanding of health isn’t shaped by facts alone — it’s deeply influenced by culture, identity, and values.
Cultural cognition explains why people with different worldviews can look at the same evidence about nutrition or supplements and reach completely different conclusions.
For some, natural ingredients symbolize balance, purity, and trust in traditional healing. For others, scientific studies and standardized formulations represent safety and reliability. Both groups believe they are following the “rational” path — yet their choices reflect deeper cultural meanings.
At Cultural Cognition & Health, we explore how beliefs, trust, and identity shape decisions about supplements, wellness, and medical science. By understanding these cultural filters, we can bridge the gap between scientific communication and personal conviction — helping people make informed, authentic choices about their health.